3 Meals a Day

by Lyrica Song Gift

The concept revolves around a sing-along rhythm celebrating the joy of 3 Meals a Day and the brand’s vibrant, youthful energy, while highlighting excitement for its signature dish:
Salted Egg Chicken Rice.

In collaboration with Lyrica Song Gift, 3 Meals a Day created a music video as a way to appreciate customers’ loyalty and to entertain them while they dine in-store. To further engage the audience, the music video features fun and simple dance moves that customers can easily learn and recreate, encouraging participation and helping the jingle resonate naturally with their main audience, the student crowd.